Smell the Jazz in Phantom: Paco Rabanne Delivers the Future With Its Kaleidoscopic New Fragrance

Personally, I think the artificial intelligence story behind Paco Rabanne's new scent Phantom is almost irrelevant. The way the industry is using AI is nothing new, with the implementation of statistics, deduction, foresight, data and risk management within an averaging strategy being no different from processes that have guided the fragrance and flavour world for decades. Perhaps the breadth a...